Where is online video going? Where is the line between advertiser and producer? I keep thinking we are using an old model in new ways when we talk about producers and advertisers becoming one. When television was in its infancy individual shows were sponsored by individual advertisers, with the products worked into the content in whatever way possible. The videos I make are very similar. We tread a line between product demonstration and general knowledge instruction. This gives us the unique opportunity to have consent content development and the materials for constant output. Granted, sometimes we will shoot 3 (or more) variations or the same repair but we are starting to move beyond just the part-specific instructional videos.
As we develop more creative content I am faced with the reality that although we are among the pioneers of online video in our specific branch of retail we are far from the pioneers of online how-to videos. We will have to find our voice in the chorus and work on what makes us stand out. We have aspirations and grand designs but we need to develop some very specific skills before we can get too much further down the creative content road. We are just getting the hang of written content and now I am pushing for video content.
So, I'm signing up for every course I can with the local film co-ops and I'm writing as many scripts as I can even if I never plan on using them.